The five basic rules for writing Web copy

• write short headlines
• use powerful first words
• choose plain language
• place key information first
• bullet long lists

See our Web writing site for more information
http://www.webwriting.neu.edu/how_write_good/reviewing_basic/

Can a deleted asset be recovered?

Rajiv's answer: Depends on what kind of asset it is and how long it's been deleted. IS performs backups on the system, so it may be possible for their storage/back-up team to recover it.

Naming files and folders on your Web site

A common question we receive from Web editors is how files and folders should be named in Collage.

Usability studies have shown that visitors to your site will sometimes use a page's URL to figure out your site's structure. Therefore, all folder and file names should provide clear descriptions of their contents.

Additionally, visitors to your site will sometimes need to type a URL. To help these people, file and folder names should be composed of lowercase characters and made as short as possible. This helps prevent typos.

Many of our Collage sites are set to limit the names of files to 20 characters. Even if your site has a higher limit, it is a good idea to try to keep names to less than 20 characters. This guideline applies to Web pages, folders, PDFs and any other files that you may create or upload. It is easier to change the names of files you want to upload before uploading them to Collage.

Source: http://www.useit.com/alertbox/9605a.html.